PE firm General Atlantic looks to add Badshah Masala to its India menu
General Atlantic wants Capital Foods to expand aggressively into newer segments in the food ingredients business and Badshah Masala with its massive network of points of sale is a good fit, sources told Moneycontrol.
New York-headquartered private equity firm General Atlantic is cooking a spicy deal and plans to give a fresh desi twist to its consumer food portfolio in India. The bulge bracket fund is in talks to acquire iconic Mumbai-based spice maker Badshah Masala, thr
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